juni 3, 2015
How do you get people to read your story? Make it interesting and make it clear. Whether you’re talking to employees, journalists or customers. By putting myself in the shoes of your reader, I come up with ideas that will inform and entertain your readers. Even though I’ve written hundreds of press releases, backgrounders, newsletters, advertorials and management briefings over the years, every new subject and reader presents a new challenge. I love looking for ways to put the zing and sparkle in what you have to say.